A production video is an awesome, rare opportunity to make a sincere connection with your audience. Whether it be a culture video, a day-in-the-life of a product/employee/customer, a how-to guide, music video or product review, the options are endless and the impression is lasting. You know that funny feeling you get, “the chills,” when you see a super inspiring clip? It’s completely unparalleled to any other type of marketing. It is an experience, a feeling is sold. Why do you think people spend millions on commercials? This is a shorter and cheaper way to do it, over the web. Plus, it’s incredibly easier to rank via video for competitive keywords. FYI, YouTube is just behind Facebook as the second largest social media channel in the world, calculated by monthly active users.
Think about the opportunity and the expansive reach of content... #viral.
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